Privacy Policy

At The Hello Beautiful Brand LLC, we take your privacy and safety seriously. We use secure and reliable methods to store and protect your personal information. Our privacy policy is designed to provide transparency about how we handle your data and ensure that your trust in us is well-placed.
We prioritize the security of your information and adhere to industry best practices to safeguard your privacy. Rest assured that your trust in us is valued, and we are committed to maintaining the highest standards of data protection.

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Privacy & Safety

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This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make a purchase from theblackcandlecompany.com.

Personal Information We Collect

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When you visit our Site, we automatically gather certain details about your device, such as your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information”.

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We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit (https://targetinternet.com/resources/the-digital-marketing-guide-to-web-cookies).

• Log files: Track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

 

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

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We use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you.

• Screen our orders for potential risk or fraud; and

• Provide you with information or advertising related to our products or services, in line with the preferences you have shared with us.

 

We use the Device Information we collect to help us screen for potential risk and fraud (particularly your IP address) and to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).

Device Information also allows us to provide you with information or advertising related to our products or services.

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Sharing Your Personal Information

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We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Wix to power our online store—you can read more about how Wix uses your Personal Information at (https://www.wix.com/about/privacy). We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information at (https://www.policies.google.com/privacy?hl=en). You can also opt-out of Google Analytics at (https://www.trueplatform.com/opt-out-guide).

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Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

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Behavioral Advertising

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As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page visit (https://www.networkadvertising.org/under]

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The California Consumer Privacy Act (CCPA)

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The California Consumer Privacy Act (CCPA) - which came into effect on Jan 1st, 2020 - aims to protect the consumer rights of California residents. The act serves to encourage stronger privacy for consumers and promote greater transparency for companies who have an online presence in the state.

California consumers are able to request that their personal information be disclosed or permanently deleted. They also have the option to request that their data is not shared with third parties.

The CCPA applies to businesses operating in California that falls within any of these thresholds:

• earns $25,000,000+ in annual revenue.

• annually buys, receives, sells or shares personal information of 50,000+ consumers, households or devices for commercial purposes.

• obtains 50%+ of its annual revenue from selling consumer personal information.

Important:

As stated in our Terms of Use, it is the site owner’s responsibility to ensure that Wix services are permitted and abiding by local laws. Any information contained herein is not legal advice and you should not rely upon it as such. The CCPA can require several actions from site owners, depending on how you plan to use site visitors’ data. If you are uncertain about your responsibilities, it is always wise to get legal advice from an expert